Helping Families and Students Get Online Across Kentucky

From Craig D’agostini, Vice President, Government & Regulatory Affairs, Comcast

Despite our best efforts to advocate for its continuation, earlier this year, the federal government’s Affordable Connectivity Program (ACP) has sadly come to an end. The ACP was established by Congress in response to the COVID-19 pandemic and has helped 23 million households pay for internet service, including 455,685 Kentuckians. While the loss of ACP is an unfortunate development for families who have not had to worry about the cost of their internet bill, there are affordable alternatives.

As Comcast bridges the digital divide, we note that one in 6 US households don't have desktop or laptop or tablet in their home - from US Census Bureau.

As summer is quickly coming to a close, and school children and their families are prepping for a new school year, along with notebooks and pencils, parents understand that internet access is key to ensuring their child’s success. From online classes to research to submitting that final paper, having always-on access to the internet is vital in ensuring students succeed academically. The good news is that Comcast offers Kentucky residents low-cost internet to meet families’ online needs for the start of the school year.

Affordable Home Internet

We want families across the state to know that we are listening. We’ve heard your frustrations and challenges with getting home internet that is safe, reliable and with simple pricing. About four-in-ten adults with lower incomes do not have home broadband services (43%) or a desktop or laptop computer (41%) according to a 2021 study by the Pew Research Center. Let me break down your best options to get online at home and in time for the next school year.

  • Recently receiving “Best” ratings by the National Digital Inclusion Alliance’s Honor Roll of Low-Cost Plans, for families who need a no-frills low-cost option, Comcast’s Internet Essentials program offers home internet service starting at just $9.95/month. This includes speeds up to 50 Mbps, free equipment, no credit check and no term contract. Residents can also receive speeds up to 100 Mbps with Internet Essentials Plus for $29.95/month. A recent CNN Underscored article outlined how various plans can successfully support a family during the school year with online classes, web browsing, sending emails and streaming.
  • Earlier this year, we announced our NOW lines of service, where we offer all-in pricing without contracts or credit checks for both home Internet and mobile plans. Offering higher speed tiers without eligibility requirements, NOW Internet costs just $30/month (for 100 Mbps) and $45/month (for 200 Mbps), which can easily be combined with NOW Mobile for as low as $55/month total.
As Comcast bridges the digital divide, Project UP has connected more than 10 million low-income Americans to the internet since 2011.

Online Community Centers

With more than 1,250 Lift Zone locations nationwide, these active online learning hubs, not only offer free internet access but often classes and other learning opportunities with a Digital Navigator to gain an understanding of online resources. Who are Digital Navigators? Trusted experts affiliated with local nonprofits, educational institutions and governmental organizations, who are trained to help people learn how to get online, use devices and acquire digital skills.

Lift Zones are a critical connection point for those who do not have access to the Internet elsewhere. In fact, four out of 10 Lift Zone users report they would not have Internet access without it, and 56% say that Lift Zones are critical to their success at school, work or managing tasks online.

A group of students at a Comcast Lift Zone, a part of the Project UP initiative to bridge the digital divide.

Having an internet connection is vital in today’s digital age. Between applying for jobs to working remotely to communicating with your doctor — everything happens online. Here in Kentucky, we are committed to bridging the digital divide and fostering a future of unlimited possibilities.


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