NOW Brings Low-Cost Internet and Mobile to Kentucky

NOW Available: New Pay-As-You-Go Options for Reliable Internet and Mobile with All-In Pricing, No Contracts or Credit Checks  

NOW Internet Starting at $30/month and NOW Mobile at $25/month Are Backed by the Powerful Xfinity Network  

NOW Mobile is New Prepaid Option with Unlimited 5G Data and Access to Millions of WiFi Hotspots 

April 30, 2024 –Getting online has never been easier in Kentucky! A new low-cost Internet and mobile service offers consumers simple pricing and the 99.9% reliability of the Xfinity network to avoid the surfing woes of fixed wireless: slow speeds from trees, buildings and crowded wireless traffic times.  

Americans have new options for low-cost, reliable pay-as-you-go Internet and mobile service: NOW Internet and NOW Mobile. NOW Internet is a prepaid service that provides more reliability than fixed wireless options for a better price. NOW Mobile is a new prepaid service that includes unlimited 5G data combined with access to more than 23 million WiFi hotspots, unlike any other provider in the prepaid category.   

Backed by the powerful Xfinity network and the most reliable 5G, NOW delivers a connection customers can rely on for Internet, mobile, or streaming in their homes or on the go. NOW products are designed to be incredibly simple with all-in pricing and no contracts or credit checks. Customers can sign up, pause, or cancel online, anytime.  

Reliable Internet 

Consumers deserve better than “good-enough” Internet from 5G home Internet. NOW Internet delivers a more consistent and reliable connection at a better price point than Internet from cellular companies. The service is backed by the nation’s largest landline network that delivers better than 99 percent reliability, uses AI to detect and proactively fix disruptions before consumers experience them, and is built with rigorous security and privacy protocols. 

Affordable Mobile 

With upwards of 90 percent of data traffic from smartphones running over a WiFi connection, not cellular, WiFi is critical to the mobile experience. Unlike existing prepaid providers, NOW Mobile uses WiFi to the customer’s advantage by tapping into more than 23 million hotspots across the country, a groundbreaking new feature in the prepaid market that was built around low prices and limited capabilities for years. NOW Mobile is finally bringing a great experience along with some of the best prices in prepaid. 

Incredible Flexibility 

NOW offers incredible flexibility by giving customers the ability to subscribe, pause, or cancel their Internet, mobile, and TV service online or through the Xfinity app. Customers can also buy NOW products in any Xfinity Store across the country.

“Consumers have told us they want low-cost, easy-to-use connectivity and entertainment options that deliver the same reliability and consistency of our leading Xfinity services,” said Dave Watson, President and CEO of Connectivity and Platforms, Comcast. “With NOW, we’ve developed a new product construct from the ground up to be simple and easy for anybody who wants Internet, mobile or TV on their own terms without sacrificing quality. It rounds out our product offering to provide something for every consumer segment of the market and plays to our strengths in superior network capabilities, WiFi and streaming.”

Unveiling the Full NOW Portfolio & Pricing

NOW Internet and Mobile join NOW TV and NOW WiFi Pass to create a comprehensive portfolio of quality, low-cost products that consumers can purchase month-to-month, whenever they want.

  • NOW Internet customers will be able to choose between two prepaid options: 100 Mbps for $30/month, or 200 Mbps for $45/month. Each tier includes unlimited data and an Xfinity gateway.
  • NOW Mobile will provide unlimited 5G data, talk and text for $25/line and will be the only prepaid wireless option that seamlessly connects customers to more than 23 million Xfinity hotspots.
  • NOW TV is a streaming offering for Xfinity Internet customers that includes live and on-demand programming from 40+ networks, more than two dozen integrated FAST channels, and Peacock Premium, all for $20/month.
  • NOW WiFi Pass gives customers unlimited access to more than 23 million Xfinity WiFi hotspots for $20 for 30 days.

A New Option for Affordable Connectivity Program (ACP) Customers

The NOW portfolio is poised to be particularly impactful for Americans looking for cost-effective connectivity. The federal government recently announced that April is the last full month of the Affordable Connectivity Program (ACP) if it does not receive additional funding. NOW Internet and Mobile will provide customers enrolled in ACP with another option for affordable, reliable connectivity – supplementing Comcast’s longstanding low-income broadband adoption options Internet Essentials and Internet Essentials Plus, and Xfinity’s current suite of offerings.

Woman studying with laptop

Initial customer trials for NOW Internet and Mobile have already begun in Hartford-New Haven, Houston, and Miami, and the full-scale national launch begins today! 


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